ALMA Food Truck specializes in catering events and festivals across the country. Their business had a unique challenge of being distinguishable in a sea of visual craziness where it’s difficult to establish an ongoing relationship. They also needed to identify as eclectic Latin-American fare, not a Tex-Mex or taco truck.
BRAND LAUNCH / CHICAGO, IL
-Logo
-Brand Identity
-Illustration
-Vehicle Graphic Wrap
-Print
-Merchandise
Design Contribution by Chas Appleby
The client came to us with the name “ALMA,” which means “soul” in Spanish, and the idea of using a hummingbird to tell a story that resonates with their audience. Like a bird, people travel place to place, taking their experiences and sharing it with others. The hummingbird is also special to Latin America, where there are hundreds of native species.
We created a brand as rich as the culture ALMA shares through their food. The brand uses an interchangeable logo system, secondary graphic elements and multiple patterns for a flexible brand. This gave them a toolkit to be expressive and standout in the food truck crowd.
The ALMA team wanted a way to celebrate their brand with all the people they meet on the road. Remo Remo Design partnered with Nathan from Leber Design & Print to produce a range of high quality apparel.
“We worked really hard to make the apparel just as great in the client’s hands as they were on the screen.”
American Graphics worked closely with us to get the food truck ready in time for ALMA’s launch Labor Day weekend. Their specialized team printed and installed our design exact to the rendering.
ALMA Food Truck: Kayla, Jacob and Emily
“We have worked with other designers previously and nothing matched the connection our team had with Remo and Chas. It was important for us to work with someone that was as excited about our vision as we were, without taking over the project and losing the identity we had for ALMA. Remo and his team made it enjoyable to work through the creative process of making our concept come to life. We were always excited for our weekly calls to see what new piece of the puzzle they had created.”
